AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website. When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
- Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
- Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
- Phrase Match: Your ad is shown for searches that match the exact phrase.
- Exact Match: Your ad is shown for searches that match the exact phrase exclusively.
Google Apps for Business is an email, messaging and content-sharing service provided by Google for small and medium-sized businesses as well as enterprises. Similar to Microsoft Exchange and Lotus Notes, Google Apps offers Web-based email and workplace communication, in addition to document sharing. The Google Apps for Business package includes Gmail, Google Calendar and collaboration apps such as Google Docs, Google Sites and Google Video for Business, among other Google services.
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Interactive ads on Youtube are great, but they are still an underused way for creating awesome and catchy commercials.
- Video technology
- Quality and formats
- 3D videos
- Content accessibility
- YouTube Red
- Music Key licensing
- View counts
Facebook has grown a staggering user base, boasting over 1.23 billion active users at the end of 2013. So unless you’re selling one of the most niche products on the market, there is a very good chance that your target audience has a presence on the site. Facebook has a number of different advertising solutions to help you effectively engage with your audience, but social marketers sometimes don’t know which of these solutions will work best for their brand. In this piece, we’ll guide you through determining which Facebook advertising solution is ideal for your situation. The ideas here are all based on Facebook’s paid advertising solutions, so if you’re not quite ready for paid social ads, don’t fret; there are plenty of great tools out there like our own Sprout Social that can help you maximize organic engagement with your customers.
- Create a Facebook Page for your business
- Getting started with Facebook ads
- Choosing an objective for your Facebook campaigns>
- Using Ad Sets to create a budget
- Choosing the perfect target audience
- Selecting where you want your ad to display
- Determining which type of ad you want to create
LinkedIn Ads is a self-service advertising product that allows advertisers to reach a targeted professional audience of their choosing. All you need is a credit card and a LinkedIn account to get started.
- General Information
- Ad ContentAd Content
- Targeting and DisplayTargeting and Display
- Pricing & Payment
Yahoo Business Mail
Yahoo Mail is a free email service (except for Yahoo Mail Business Email Plans) offered by the Softweb Technology Yahoo!. It was launched in 1997, and, according to comScore, Yahoo Mail was the third-largest web-based email service with 281 million users as of December 2011. As many as three web interfaces were available at any given date. The traditional "Yahoo Mail Classic" A 2005 version included a new Ajax interface, drag-and-drop, improved search, keyboard shortcuts, address auto-completion and tabs. However other features were removed, such as column widths and one click delete-move-to-next. In October 2010, Yahoo released a beta version of Yahoo Mail that included improvements to performance, search and Facebook integration. In May 2011 it became the default interface. Their current Webmail interface was introduced during 2012. Yahoo Mail had unlimited storage from March 27, 2007 until October 8th, 2013. The new design introduced to users from October 2013 was met with heavy criticism of its layout and user ability. Yahoo Mail suffered a major outage where some users could not access their email messages beginning December 10, 2013 until December 12th, 2013, when the outage was fully resolved.
Google Map Creation & Integration
Google Map Creation If you add location to websites, it is easier to remember places and finding the driving directions to a place. If you add a map to your website, then visitors will definitely remember your location better and would find it convenient to reach you. here is a quick guide that will help you to add Google map to web.
Google Maps Integrated The goal of Google Maps is to give users the most functionality.The maps can be used on mobile phones and also on tablets. The user reviews are integrated into the local map views, and users can quickly get information and opinions about local hotels and restaurants.