PAGE PER CLICK ADS MARKETING
Softweb Technology is a professional company which provides the service orinted software for the peoples to feel friendly & easy to access the IT Knowledge & Helps in developing their business at National/International level."The growth of knowledge is growth of wealth".The page per click ads marketing which designed for market friendly nature & works on the following things.
A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads. It has worked miraculously well for thousands of marketers in improving the growth and success of their online businesses. It helps in getting tremendous exposure, visibility, and better traffic conclusively getting your increased sales revenue.
Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine results pages (SERP), websites, content sites or blogs. Paid search allows you to pay a fee to have your website displayed on SERP when someone types in specific keywords or phrases to the search engine. The SERP will display the ads that you create to direct viewers to your site. The fee you pay is based on either clicks on or views of these ads.
Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising. Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.
PPC ads are a great option to compliment your inbound marketing efforts and maximize your coverage on. We’ve outlined 5 reasons why you should create and manage a paid search campaign for your business:
BENEFITS OF PPC
1.Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
2.Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
3.Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
4.Testing Capabilities –PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.
5.Maximize the return on your marketing investment –Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.