SEARCH ADS

Softweb Technology is a professional company which provides the service orinted software for the peoples to feel friendly & easy to access the IT Knowledge & Helps in developing their business at National/International level."The growth of knowledge is growth of wealth".The Product Search ads which designed for market friendly nature & works on the following things. A marketing technique where by information about a company's goods or services is passed electronically from one Internet user to another.

Search advertising a type of of paid advertising, also known as pay-per-click advertising or PPC, that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for your products or services.

ADVANTAGES of SEARCH ADVERTISING

The main advantages of paid search advertising are:
1. ADVERTISER ONLY PAYS FOR CLICKS One of the big benefits of paid search marketing especially compared to other forms of traditional forms of advertising like TV, print and radio is that you do not pay for the ad to be displayed. So wastage is much lower with paid search because you only pay for click-throughs to your website. It’s a Cost Per Click (CPC) model, however there are other models like Cost Per Mille (CPM) were you pay a fixed amount for 1000 impressions and Cost Per Action (CPA) where you only pay for actions like conversions on your website, however these two latter models are much less common in paid advertising

2. IS HIGHLY TARGETED Customers are highly targeted because they are actively searching for products or services that you sell. So, ads can be created that are relevant to searchers and with benefits and features that will lead to a high click through to the website and hopefully purchase or convert. Keywords are an important part of paid search campaigns in Google Adwords, Bing Ads or other Pay Per Click platform and they are researched and added in the campaigns and should match closely with the ads in those campaigns.

3. GOOD ACCOUNTABILITY Tracking the ROI for every keyword, ad, ad group and campaign is possible when the right tracking system is in place. This is possible with Google Analytics, a free tracking software that includes a wealth of features to measure and analyse performance.

4. PREDICTABLE Traffic is predictable with paid search and you can use the available tools to research past volumes for your keywords and get an idea of what volumes to expect. You can also set budget limits to control the amount of traffic you receive and how much you spend.

5. TECHNICALLY SIMPLER THAN SEO Search Engine Optimisation (SEO) has many factors to consider to achieve high rankings and according to Google, they have 200 signals to rank websites. This requires specialist knowledge to master and constant on-page and off-page optimisation to achieve high rankings. With paid search on the other hand, the primary focus is on bid amount and quality score, which if implemented and managed effectively can lead to huge success. However, PPC requires specialist knowledge too and as the account grows and you spend more, you may need to bring in more help or develop the skills to manage all aspects of PPC advertising.

6. SPEED Paid search is quick to implement and you can be up and running within 24 hours of setting up your account – and start seeing traffic and sales. SEO on the other hand takes months to manage and for new websites, there is a ‘sandbox effect’ where the site is put on probation before it can start to see any improvements in the search engine results pages.

7. BRANDING Paid search is a good channel for controlling messages and highlighting brand values and identity. These can be updated easily too and new offers and brand revitalisation can be updated quickly, unlike other forms of advertising.

ABOUT US

"Softweb Tehcnology is Web & it Solutions Provider in Bangalore. We are mainly focused to offer superior, long-term and sustainable services to clients to fulfill their business intent."

VISION

"To grow both vertically and horizontally to establish ourselves on top as a preferred Web & IT Solutions provider."

Mission

"To Achieve excellence in providing the best Web & IT solutions to customers to meet their present and future business needs in the most efficient and effective way."

CONTACT US

#569 Star Complex,Bhuvaneshwari Nagar, Sultan Palya Main Road,R.T.Nagar Post Bangalore-32. Phone:+080-42216337
Email:it@softwebtechnology.co.in info@softwebtechnology.co.in