PUBLIC RELATIONSHIP FOR MARKETING
Softweb Technology is a professional company which provides the service orinted software for the peoples to feel friendly & easy to access the IT Knowledge & Helps in developing their business at National/International level."The growth of knowledge is growth of wealth".The public relationship for marketing application which designed for market friendly nature & works on the following things.
A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
BENEFITS OF PR MARKETING
1.It raises awareness of your company
2.Promotes understanding between a business and its stakeholders
3.Builds trust and confidence with opinion formers
4.Encourages changes in behaviour, attitudes and perceptions
5.Builds goodwill with clients
6.Can help attract new business
7.It can be a very cost effective marketing vehicle – a press release is a fraction of the cost of advertising
8.The positive endorsement from a third party generates much more credibility than advertising
9.Improves online presence which helps Search Engine Optimisation (SEO)
10.Can lead to other opportunities e.g. recruitment, sponsorship and award nominations