Programmatic Marketing & programmatic advertising companies specifically target digital media purchasing for business models that currently have an efficient and dialed in marketing campaign approach and/or have an extremely niche customer, vendor, or partner demographic. Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. After selecting your specific targeted demographic, with Programmatic Marketing, you can decide which mediums you chose to display your advertising ads, much like Google AdWords paid search. Conducting your media purchasing in this fashion ensures that your organization will ensure they are only marketing your goods or services with successful and effective ad campaigns, delivered to the appropriate audience at the appropriate times. Programmatic Marketing differs from traditional Paid Search or media ad buying because the ads will run when it is relevant to you instead of the ad management platform. Programmatic Advertising companies have become extremely efficient.
USE OF PROGRAMMATIC MARKETING
- All in all programmatic advertising is a really complex and complicated process that is happening each time a user is opening a new website that contains advertising. As you can see programmatic advertising has been getting really popular in the last couple of years and due to new invention and innovation it will even get bigger in the next years.
- Although programmatic is become bigger and bigger, we should ask ourselves about the consequences. Every step in the internet is analysed and evaluated just to show users the right ad. I think most of the people don’t know that every step in the internet is analysed and that the data is used for marketing reasons. For me it is important to create a higher awareness about that this topic to make people think twice before sharing all their information in the world wide web.
- Moreover, there a lot of issues such as AdFraud, AdBlocker, data privacy regulation which will influence the development of programmatic advertising.