TikTok has seemingly exploded from nowhere to become one of the most downloaded apps in the world. It began life as a moderately successful video-sharing app – tagged Douyin in its native China and TikTok in the rest of the world. In 2018, however, it bought out the better-known app, Musical.ly, migrating all its non-Chinese users to a new combined TikTok platform. The company still operates Douyin as a separate app in its home country. It should be no surprise that marketers have begun to see the potential of the platform. This is our TikTok marketing guide, suggesting possible ways that businesses can make the most of TikTok and its young audience.

Who should advertise on TikTok?

  •   TikTok is an app with mass reach and insane-level of popularity and engagement. Several big brands like Pepsi, Myntra, Clean n Clear etc have run campaigns on TikTok. Due to it’s strong connection with youth especially those in Tier 2 and 3 cities, TikTok advertising would be the best choice for brands in the field of education, restaurants/cafes, food and beverages, apps, lifestyle brands etc. .